Technology Product Management & Marketing Professional

Get the tools and insight you need to:
Technology Product Management & Marketing Professional
  1. Boost sales through online channels and social networks
  2. Anticipate and respond to emerging technologies and competitors
  3. Target and win share in promising market segments
  4. Develop products that exceed customer expectations
  5. Maximize the return from my channel and ecosystem relationships
  6. Register NowCraft compelling messages and share-capturing campaigns

Featured Research

Product Managers Are Working On The Wrong Things

Inbound Tasks Must Take Priority

by Tom Grant

In the technology industry, product management has a unique, strategic responsibility that is not shared with anyone else in the company: matching product and market requirements to decisions about products and services. Unfortunately, product managers do not focus enough on this core responsibility. For technology companies to get the most out of their product managers, they need to focus on the strategic inbound tasks instead of being distracted by too many tactical demands.

Read more »

Featured Teleconference

Marketing And Selling To CIOs

Date: November 19, 2008
Time: 11:00 a.m. EST

Presented by:

Alex Cullen, Vice President, Research Director

Agenda:

  • Understanding the CIO role
  • How CIOs evaluate vendor value
  • Crafting messages that resonate with the CIO

Download

Search Forrester

View all Forrester Research topics

 
 

Talk to us

Call Forrester toll free at

1 866 FORRESTER

(1 866.367.7378 or 1 617.613.5730)
8 a.m.-5:30 p.m. Eastern time

Europe
+44 20 7323 7730
09:00-17:30 local office time

Email: Forrester Client Support

  
 
Consulting

Forrester Consulting delivers action-oriented recommendations to help Technology Product Management & Marketing professionals message, market, and sell. Engagements include:

  • Messaging development and review
  • Social media strategy
  • Thought leadership and ROI proof

Email ticonsulting@forrester.com to learn more.

Executive Programs

Forrester's Technology Marketing Executive Council and Technology Product Management Council are peer knowledge communities that offer a dedicated relationship team, in addition to:

  • Member-driven content.
  • A peer advisory board.
  • Facilitated member events.

Email flb@forrester.com to learn more.