Interactive Marketing Professional

Interactive Marketing Professional

    Get the tools and insight you need to:

  1. Justify interactive marketing investments
  2. Develop winning interactive marketing strategies
  3. Build the right team and skills
  4. Improve program performance
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Featured Research

Strategies For Interactive Marketing In A Recession

Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive

by Josh Bernoff

Many economists now believe we are in, or approaching, an economic recession. In the last recession, online spending cratered along with the rest of the advertising industry. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession.

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Featured Video

Engagement: A New Approach To Understanding Your Customers

From: Forrester's Marketing Forum 2008

Presented by: Brian Haven


Forrester Discussions

Forrester Discussions Beta For Interactive Marketing Professionals

Connect with your peers, share best practices, and get answers to your most pressing issues on the Forrester Discussions board.

What your peers are talking about: Interactive Marketing: An Imperative In A Recession
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Consulting

Deciding how best to reach customers was simpler when channels were limited to print, television, and radio. Today, marketers can choose from a wealth of new technologies and interactive channels. Forrester's interactive marketing strategy consulting engagements help you navigate the changing landscape, evaluate existing programs, identify new opportunities, and incorporate interactive marketing tactics through data-driven methodologies.

  • Understand consumer adoption of emerging channels.
  • Improve the effectiveness of your email and search marketing programs.
  • Develop a winning social technology strategy with our P.O.S.T. methodology.

To learn more, contact us.

Executive Programs

The Interactive Marketing Council focuses on providing senior-level marketing executives the insight they need to capitalize on the strengths of today's online marketing tools and technologies. Through a unique combination of member-to-member best practice sharing and Forrester's propriety research and analyst community, Council members are able to craft more effective interactive marketing strategies, programs, and channel tactics.

To learn more, conatct us.