Featured Research

Driving Consumer Product Strategies In A Global Recession

Keep The Basics Front And Center

by Paul Jackson

As consumer product and services firms face up to the reality of a likely global recession — or, at the very least, a protracted downturn — how will a significant shift in consumer and corporate sentiment affect them? While not necessarily at the bleeding edge of volatile investment deals, many consumer product strategy professionals will start to feel the fallout of the past two weeks of financial instability as the credit crunch and job losses affect liquidity and sales.

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Featured Teleconference

Driving Consumer Product Strategy In A Global Recession

Presented by: Paul Jackson, Principal Analyst

Agenda:

• How are consumer-facing firms going to be affected?
• The specific pains of consumer technology and services
• Surviving (and thriving) as a CPS professional in tough times

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